|.McDonalds.|

This is why McDonalds is the most recognizable brand in the world, 44 McDonalds in the space of the county of Kent, southeast of England.

Being an ex-employee I know what its like to work there, to mix with other employees from different ethnic and social backgrounds and how much of a family it can become. I believe that within any chain of restaurants or shops with McDonalds being the biggest of them all it can blur the customer from the personality of a store and its individuals. I wanted to represent the personality of each store and consequently each employee, thus presenting a contrast between a corporate brand and individual personality.